The Details

Challenge:

  • Garner press for home fragrance brand; elevate the brand positioning and expand audience reach

Solution:

  • Pitch the brand to a wide audience including – beauty editors (scented candles/diffusers), home/shelter editors and lifestyle editors
  • “Decorate with fragrance” campaign targeted to shelter oriented media
  • Focus heavily on gift guide stories

Results:

  • Product coverage in numerous print and online media outlets ranging from HGTV Magazine to House Beautiful and People to InStyle.  Illume received a tremendous amount of press coverage over a 6 year period of our work with the brand.
  • The brand was so beloved by the beauty press – editors they were not working with previous to our relationship with them – that Illume was able to launch a bath and body range that was extremely well received by both press and consumers.

About The Project

  • Date:31st May 2016
  • Category:
  • Likes: 0 like
  • Share: