- Garner press for home fragrance brand; elevate the brand positioning and expand audience reach
- Pitch the brand to a wide audience including – beauty editors (scented candles/diffusers), home/shelter editors and lifestyle editors
- “Decorate with fragrance” campaign targeted to shelter oriented media
- Focus heavily on gift guide stories
- Product coverage in numerous print and online media outlets ranging from HGTV Magazine to House Beautiful and People to InStyle. Illume received a tremendous amount of press coverage over a 6 year period of our work with the brand.
- The brand was so beloved by the beauty press – editors they were not working with previous to our relationship with them – that Illume was able to launch a bath and body range that was extremely well received by both press and consumers.