The Details

Challenge:

  • Increase press coverage for Nomaterra, a niche fragrance brand, in top print and online media. The brand founder was very media savvy but needed a little help in ramping up coverage
  • Position brand founders Aggie and Benjamin Burnett as serious perfumers, rather than Nomaterra being a nameless, faceless brand

Solution:

  • Secure and attend deskside meetings with Aggie at top national media outlets to showcase new launches as well as Aggie’s personal charm and appeal
  • Overhaul all existing press materials to focus more on the brand story as a serious perfume house, and ensure all communications moving forward center on this point

Results:

  • In a 6-month period, coverage included placements in the following key media outlets: Allure.com, Every Day with Rachael Ray Magazine, InStyle.com, Marie Claire, Martha Stewart Weddings, New Beauty, NewBeauty.com, People.com, Prevention, W Magazine and more
  • Many national beauty editors have fallen in love with Aggie and are “rooting” for Nomaterra’s success

Publications:

About The Project

  • Date:31st May 2016
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