The Details


  • Increase press coverage for Nomaterra, a niche fragrance brand, in top print and online media. The brand founder was very media savvy but needed a little help in ramping up coverage
  • Position brand founders Aggie and Benjamin Burnett as serious perfumers, rather than Nomaterra being a nameless, faceless brand


  • Secure and attend deskside meetings with Aggie at top national media outlets to showcase new launches as well as Aggie’s personal charm and appeal
  • Overhaul all existing press materials to focus more on the brand story as a serious perfume house, and ensure all communications moving forward center on this point


  • In a 6-month period, coverage included placements in the following key media outlets:, Every Day with Rachael Ray Magazine,, Marie Claire, Martha Stewart Weddings, New Beauty,,, Prevention, W Magazine and more
  • Many national beauty editors have fallen in love with Aggie and are “rooting” for Nomaterra’s success


About The Project

  • Date:31st May 2016
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