The Details

Challenge:

  • Reinvent a housewares brand that was positioned in a very narrow way to a broader audience
  • Make toothbrushes and other seemingly mundane necessities appear cool, fun, and totally unique

Solution:

  • Position Violife’s colorful, unique product offerings as cool fashion, beauty and design must-haves by reaching out media in these categories.
  • Create press materials with a fun, irreverent voice that expressed the innovative nature of the brand and its founders

Results:

  • Violife has been a long term client and we have been extremely successful with helping them as they evolve
  • Press coverage for this brand includes segment features on national television shows including The Today Show and Every Day with Rachael Ray, along with placements in virtually every major print and online publication the company desired.  Their stack of print press each year was literally towering!  Of particular importance to the company were several features in sought after gift guides, including several in O the Oprah Magazine

Publications:

About The Project

  • Date:31st May 2016
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